The objective of BBA courses is to provide an opportunity to acquire professional skills in the early stage of a career as a management professional. This course offers a deep understanding and development of important business skills such as leadership, communication skills, critical thinking, and decision-making. This professional degree addresses the core functions of business such as finance, strategy, decision-making, etc. The degree also focuses on managerial skills, team skills and communication skills.

Some of the core subjects taught in the BBA course are financial accounting, organisational behaviour, communication skills, business mathematics, marketing management, legal regulatory framework, entrepreneurship development, international finance and marketing, capital management, eCommerce, etc.